APRILIYANI, SILVY DWI (2024) PENGARUH MEDIA SOSIAL DAN ELECTRONIK WORD OF MOUTH (WOM) TERHADAP KEPUTUSAN PEMBELIAN PADA TOKO ROSE JEWELRY METRO. Skripsi (S1) thesis, Universitas Muhammadiyah Metro.
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Abstract
Increasingly tight market competition will indirectly affect a company's efforts to maintain market share. As time progresses, the business world also develops, especially in the jewelry sector. The rapid development of the jewelry business has made entrepreneurs compete to build a jewelry business. So jewelry trends continue to rotate and change rapidly in the market. Moving amidst the competition in the jewelry industry, of course Rose Jewelry needs effective marketing so that the brand name can be heard and its existence is known to the public.
| Item Type: | Thesis (Skripsi (S1)) |
|---|---|
| Additional Information: | 151/S1 Manajemen/2024 |
| Uncontrolled Keywords: | Promotion on Social Media, Electronic Word Of Mouth, Purchasing Decisions. |
| Subjects: | 600 Ilmu Terapan > Manajemen |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | Tri Kris Krisniati |
| Date Deposited: | 12 Feb 2025 06:42 |
| Last Modified: | 12 Feb 2025 06:42 |
| URI: | http://eprints.ummetro.ac.id/id/eprint/3147 |
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